Agency: Leo Burnett
Clients: McDonald's, Coca-Cola and CBS
Responsible for the Spanish messaging in this program (digital, radio, and instore restaurant). The instore consumer path goes from the outside of the store, through the drive-thru (for this particular client, where most of their sales happen) and inside the restaurant. Their merchandising kit also includes elements exclusively made for crew communications, which are always bilingual.
Agency: Leo Burnett
Clients: McDonald's & Coca-Cola (USA Latino market)
Spanish writing, musical supervision & directing
Agency: Leo Burnett
Clients: McDonald's & Latin Grammy Awards, Black History Month & Olympic Games and HACER Scholarship Program
Bilingual copywriting & editing
Agency: Leo Burnett
Clients: McDonald's & Coca-Cola
Spanish writing, music supervision & directing
Agency: Leo Burnett
Clients: Ronald Rebooted, Champions of Happy Children's Books, Marvel Studios, Dreamworks, 20th Century Fox, Lucasfilm, NIckelodeon, Nickelodeon Films, Cartoon Network, Blue Sky Studios, Sony Pictures, Warner Bros, Universal, Reel FX Animation, DC Comics, Hasbro, Activision, Mattel and Sanrio
Copywriting and creative direction