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gabriel d. gonzález

  • ADVERTISING
  • Art
  • Music
  • Film
  • About

Activation

Agency: Leo Burnett

Clients: McDonald's, Coca-Cola and CBS

Responsible for the Spanish messaging in this program (digital, radio, and instore restaurant). The instore consumer path goes from the outside of the store, through the drive-thru (for this particular client, where most of their sales happen) and inside the restaurant. Their merchandising kit also includes elements exclusively made for crew communications, which are always bilingual.

Radio

Agency: Leo Burnett

Clients: McDonald's & Coca-Cola (USA Latino market)

Spanish writing, musical supervision & directing

Print

Agency: Leo Burnett

Clients: McDonald's & Latin Grammy Awards, Black History Month & Olympic Games and HACER Scholarship Program

Bilingual copywriting & editing

Television

Agency: Leo Burnett

Clients: McDonald's & Coca-Cola

Spanish writing, music supervision & directing

Happy Meal

Agency: Leo Burnett

Clients: Ronald Rebooted, Champions of Happy Children's Books, Marvel Studios, Dreamworks, 20th Century Fox, Lucasfilm, NIckelodeon, Nickelodeon Films, Cartoon Network, Blue Sky Studios, Sony Pictures, Warner Bros, Universal, Reel FX Animation, DC Comics, Hasbro, Activision, Mattel and Sanrio

Copywriting and creative direction

Activation

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Radio

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Print

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Television

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Happy Meal

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